Overview
The District Cup has quickly become one of Washington, D.C.’s signature summer events—blending cultural immersion, premium networking, and dynamic brand experiences. For 2024, the event aimed to raise the bar, and partnered with Evenda to deliver data-backed sponsor activations, increase visibility, and enhance overall attendee experience.
Through Evenda’s AI-powered sponsorship platform, The District Cup was able to drive more engagement, validate audience alignment, and provide detailed ROI tracking that helped sponsors understand the full impact of their investment.
📊 The Challenge
As the District Cup expanded its footprint and audience, organizers needed:
A strategic way to match with high-value sponsors
More sophisticated digital reach and tracking
Real-time and post-event data to measure ROI and attendee engagement
Support in scaling sponsor activations without compromising event experience
✅ Evenda’s Solution
Evenda deployed its event intelligence and sponsorship infrastructure, including:
Sponsor ROI Reports tailored to each partner (St. Regis, Constellation Brands, Events DC)
AI-driven sponsor targeting to secure aligned brands
On-site activation coordination for photo experiences, branded lounges, and bar services
Digital analytics reporting, including influencer tracking, impressions, and visitor behavior
Post-event strategic insights and recommendations for future events
📈 Impact Delivered
🎟️ Attendance & Demographics
923 total attendees
70%+ said they plan to return next year
Key audiences:
49% Private Sector
13% Government Employees
12% Nonprofits
3% Congressional Staffers
185 Founders/Execs, 79 Directors, 89 Managers — a high-value professional audience
Geographic breakdown:
58% from D.C.
22% from Virginia
11% from Maryland
🧲 Engagement & Activations
2000+ drinks served at the St. Regis Bar
150+ groups engaged with the Constellation 360 Photo Booth
500+ photo groups used branded step-and-repeats
30+ food reviews collected with 95% rating positive
22+ live sponsor mentions for key sponsors
Sponsor reps threw ceremonial opening ball tosses
📲 Digital Reach
23,000+ website visits pre-event
38,000 page views
200,000+ total digital impressions
420,000+ additional impressions from Instagram influencers
350K+ total followers reached via creators such as:
@missamericadc (48K)
@julianaevalencia (29.5K)
@Geniagechi (41.1K)
🔍 Sponsor Highlights
Each sponsor received tailored exposure:
St. Regis: Luxury bar, 2,000+ branded drinks, exclusive mentions, step-and-repeat visibility
Constellation Brands: 360 Cam activation, influencer engagement, beverage sampling
Events DC: Civic branding, interactive booth, stakeholder engagement
Evenda tracked and reported exposure, impressions, engagement rates, and demographic fit—ensuring each brand saw clear, actionable ROI.
💡 Recommendations for Future Editions
Pre-Event
Launch influencer campaigns to boost early ticket sales
Create branded preview content with sponsors
On-Site
Expand VIP and interactive zones
Launch luxury-branded gift bags for top-tier guests
Post-Event
Send tailored post-event surveys to refine engagement strategy
Share custom sponsor ROI decks to support re-engagement
🎯 The Result
The District Cup 2024 wasn’t just a successful event—it became a data-rich platform for brand engagement, powered by Evenda. With proven ROI, elevated sponsor value, and a premium attendee experience, the event demonstrated how technology, storytelling, and analytics can transform live events into measurable growth engines.
Evenda helped The District Cup deliver:
A better brand match
Stronger digital impact
Personalized sponsor success
And a smarter roadmap for future growth