Measuring What Matters: How ROI Reports Help St. Regis Elevate Event Sponsorship Strategy
At a brand like St. Regis, every touchpoint must reflect sophistication, intentionality, and return on experience. That’s why participating in major cultural moments like The District Cup 2024 goes beyond presence—it’s about measurable impact. Through a detailed ROI report from Evenda, St. Regis was able to evaluate the value of their sponsorship not just in impressions, but in relevance and results.
Why ROI Reporting Matters in Luxury Hospitality
Sponsorships should never feel like guesswork. For hospitality brands, they represent an opportunity to build long-term relationships with high-value guests, showcase premium offerings, and connect with new audiences in an organic way. But without metrics, it’s difficult to determine:
Was the activation aligned with our brand experience?
Did we reach the right clientele—people who can and will convert?
What should we invest next year?
Evenda’s ROI reports answered these questions in detail for St. Regis, with insights such as:
85% demographic match to ideal customer profiles
Over 2,000 branded drink servings at the St. Regis Bar
22 branded shoutouts and opening ceremony visibility
420K+ digital impressions across influencer content
These aren’t just numbers—they’re strategic insights.
Custom Pricing That Reflects Brand Value
At Evenda, pricing isn’t one-size-fits-all. Just as St. Regis crafts personalized guest experiences, we tailor sponsorship pricing based on the unique value a brand receives. For St. Regis, this meant factoring in:
The depth of attendee engagement at the branded bar
High levels of brand alignment with the event’s tone and audience
The prestige of placement (bar branding, ceremony shoutouts, and more)
Influence-driven digital amplification
The $15K sponsorship package—including in-kind prosecco and branded activations—was a strong value play, especially when compared to the average cost per attendee for luxury-focused events. However, Evenda’s analytics show that there’s even more value to unlock with a larger, more immersive activation next year.
Turning Insights Into Strategy
ROI reporting didn’t just validate St. Regis’ decision—it provided a roadmap for growth. Recommendations for future activation include:
VIP tasting lounges and private meet-and-greets
High-end branded giveaways (tote bags, journals, or luxury samples)
Expanded influencer partnerships and premium content creation
Reserved seating and white-glove service zones
This type of insight helps the brand go beyond visibility—to craft meaningful, memorable experiences that convert.
For St. Regis, elegance isn’t just an aesthetic—it’s a strategy.
With ROI reports and tailored pricing from Evenda, their sponsorships reflect both brand heritage and data-backed decision-making.
Interested in how Evenda can do the same for your brand?
Let’s create measurable moments together.
