Overview
Ikonic Global is a next-generation music distribution and funding platform designed for independent artists. In January 2025, Ikonic officially launched in India, aiming to tap into one of the world’s most dynamic and fast-growing creative economies.
To mark this strategic expansion, Ikonic hosted a high-impact launch event in New Delhi, supported by a $10,000 sponsorship from Suntory Global Spirits (Toki & Roku) secured through Evenda’s AI-powered sponsorship platform.
With Evenda, Ikonic was able to fund its entry into the Indian market, elevate brand credibility, and create an immersive experience that resonated with both creators and sponsors.
📊 The Challenge
As Ikonic prepared to enter India, the team needed:
- A premium sponsor to underwrite the launch event
- A fast, reliable way to reach and convert aligned brand partners
- Tools to justify ROI to sponsors before audience scale
- Support in executing a sponsor-integrated experience without a large local team
✅ Evenda’s Solution
Evenda deployed its full sponsorship platform, including:
- AI-powered sponsor targeting to match Ikonic with high-fit brands
- Automated outreach campaigns tailored to lifestyle and cultural categories
- Pitch asset development, including ROI forecasts and creative concepts
- Activation planning to integrate Suntory into the event experience
- Post-event reporting to demonstrate sponsor value and re-engagement potential
📈 Impact Delivered
🎟️ Attendance & Demographics
325 total attendees
70% identified as artists, producers, or music entrepreneurs
20% included media, brand reps, and music executives
Key regions:
- 61% from Delhi NCR
- 17% from Mumbai
- 13% from Bangalore
- 9% other Tier 1 and Tier 2 cities
🧲 Engagement & Activations
- 500+ branded drinks served at the Toki & Roku bar
- 200+ photos taken with branded backdrops and step-and-repeats
- 30+ creator shoutouts for Suntory on Instagram
- Live music performances from 5 emerging Indian artists
- Product placement in recap video and creator reels
📲 Digital Reach
- 500,000+ total impressions across Instagram and YouTube
- 250,000+ video views from post-event recap and artist content
- 10+ influencer partnerships activated around the event
🔍 Sponsor Highlights
Suntory Global Spirits (Toki & Roku) received:
- Premium product integration through a branded bar experience
- High-volume engagement through photos, sampling, and content
- Customized post-event ROI report delivered by Evenda
- Elevated positioning with India’s next wave of music talent
Evenda tracked brand exposure, impressions, engagement, and sentiment to ensure measurable ROI and future sponsorship alignment.
💡 Recommendations for Future Editions
Pre-Event
- Launch creator-driven countdown campaigns with sponsor tags
- Create behind-the-scenes content with sponsors pre-launch
On-Site
- Expand branded lounges and creator content zones
- Integrate sponsor giveaways for VIP attendees
Post-Event
- Develop branded artist highlight reels
- Use sponsor metrics to build multi-event partnerships
🎯 The Result
The Ikonic India Launch Event became a defining entry point into the Indian market—powered by a sponsor that aligned with its creative mission, and a platform that made sponsorship frictionless.
Evenda helped Ikonic Global deliver:
- A faster go-to-market strategy
- A premium, sponsor-funded launch experience
- Clear, measurable ROI for brand partners
- Strong brand equity from Day 1 in a new region
“Evenda gave us the structure and support we needed to enter India with confidence. That first $10K sponsor deal set everything in motion.”
— Ikonic Global Team
